Inspiring the next generation of female entrepreneurs
Problem
Gender inequality in entrepreneurship and STEM represents a significant missed opportunity for Australia’s economy. Women are underrepresented as entrepreneurs with just one female entrepreneur for every 1.8 males. If there were as many female entrepreneurs as males then Australia’s Gross Value Added could be $400B higher per year. There is a larger gap between male and female entrepreneurs in Australia than other OECD countries, even though the share of women that are inventors – which is still highly unequal – is more comparable to like economies. This indicates that while Australian women are innovative, they face additional barriers that prevent them translating their abilities into commercial outcomes.
Solution
The Enterprising Girls program included an online platform; webinars, articles, and videos about entrepreneurship and women entrepreneurs; e-learning modules; and full-day workshops – all of which were co-designed with students, educators, and industry. We worked with 89 Degrees East to create the online platform including 10 interactive e-learning modules accessed by students and classroom management features with module guides accessed by Teachers. All of the activities built are compliant with national curriculum guidelines for Years 4 - 10. In addition, we have integrated with Salesforce and Hubspot to provide real-time insights to better engage these critical audiences.
Results
Almost four thousand girls have enrolled in the Academy, and there are over fifty teachers using the Academy in their classrooms across Australia. If even 2 students decide to follow a career in STEM as a result of these studies, it will pay for the program overall given their anticipated economic contribution. After completing the Academy, girls were 50% more confident that they could turn their ideas into a real business and 20% more likely to see themselves running a business one day.
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