At Digital Purpose, our team is your team.
Comprised of seasoned experts in technology, strategy, and innovation, we bring decades of experience in delivering impactful, custom-built digital solutions. Our approach is rooted in collaboration, empathy, and a deep understanding of your unique challenges.
We are not here just to code
we’re here to empower. By simplifying complex processes and offering jargon-free, practical advice, we ensure that your vision becomes a reality. With Digital Purpose, you’ll work with a dedicated partner committed to delivering quality, driving results, and creating technology that truly makes a difference.
Jo Thatcher
Managing Partner, Co-Founder
A rare mix of technical talent and people skills has seen Jo take the lead on numerous large projects with organisations such as Tourism Australia and British Airways, as well as a number of smaller start-ups and innovative businesses.
When not in the office, Jo enjoys yacht racing, skiing, running with her dog and hanging out with family and friends.
Louise Muszynski
Managing Partner, Head of Delivery
Louise oversees project delivery, client relationships, finance, and people and Culture. Louise is passionate about advancing Digital Purpose’s mission to create technology that drives positive change, combining leadership with a commitment to meaningful, purpose-driven solutions.
When not wrangling the Digital Purpose team, Louise is spending time with her young family, or being a keen netball defender.
Martina Kainberger
Head of Technology, Co-Founder
Martina is an expert in delivering scalable, performant software and infrastructure, leading high-profile projects for clients like Carsguide, Optus, Tourism Australia, and the NSW Department for Education as well as a range of small, dynamic startups.
Outside work, Martina enjoys reading, scuba diving, and volunteering at the local community garden. She’s also the proud mother of over 5,000 native bees!
Melinda Hilsenbeck
Head of Experience, Strategy and Growth
Melinda has deep experience with digital transformation, experience and strategy. Her background is in consulting, and she has worked with teams around the world. Melinda is excited to help our clients maximise their impact and tech investments while helping the firm scale.
She loves exploring new restaurants and all the natural beauty that Sydney offers. She can also direct you to some of the best coffee around the office.
Dean El-Mouslimani
Principal Full Stack Developer
Dean is a front-end specialist and full-stack developer passionate about crafting user-friendly, performant web and mobile applications. With a strong focus on user experience and accessibility, Dean stays on top of emerging trends to deliver engaging digital experiences.
A big foodie, he loves exploring new brunch spots, savoring a perfectly brewed filter coffee, and finding inspiration in vibrant culinary scenes.
